Events Throughout History That Have Changed Us †History Essay

Events Throughout History That Have Changed Us – History Essay Free Online Research Papers Events Throughout History That Have Changed Us History Essay Throughout global history, there have been turning points that have led to lasting change. The changes often occur for various reasons because of different events. These events have been witnessed all around the world from Capitalist America to Communist China. The French Revolution is a prime example of people wanting change, for different reasons. The rise of Napoleon Bonaparte as consulate of France is a turning point that caused changes that we still see today. After the execution of Louis XVI, there were multiple government changes. The instability of the government caused various people to come to power. The French writer Voltaire once complained, â€Å"A man traveling across France would have to change laws as often as he changed horses.† The people of France wanted some stability and their lives. Napoleon Bonaparte took full advantage of the people’s want for a government that was stable. After overthrowing the Directory, the French government, in 1799, Bonaparte had a new constitution drafted, which made France a dictatorship, giving him total control of the government. Although he took total control, one of Bonaparte’s first goals was to reconstruct the government. He tried to keep revolutionary ideas, but replaced elected officials from local government with people he appointed. Some other changes that occurred under Bonaparte were establishment of technical school, universities and secondary schools, which were controlled by the government. He also established the Bank of France, which help to change the financial system of France. Every citizen was required to pay taxes; it helped relieved inflation, high prices, and more importantly the debt of France. Perhaps the most important contributions that had real lasting change, was Napoleon’s approach to French law. Bonaparte once said, â€Å"What the French people want, is equality, not liberty.† He did just that. The Napoleonic Code was based on Enlightenment ideas of the time, like equality of all citizens before law and religious toleration. Although it took away freedom of speech and allowed censorship, the French people had been craving for this stability. The Napoleonic Code was not limited to just France. After his death, nations around the world adopted similar law codes. States in America such as New York and Louisiana have civil and criminal codes based on those of Napoleon. Several other states used Bonaparte’s code of law as a model, for their own. The U.S. federal government also uses some Napoleon’s ideas of law. Change is all around us. It is human nature to want change, to want to a better way of life. When someone comes to power and provides stability to a government, in turmoil, people will support. Napoleon Bonaparte coming to power in France was a major turning point in world history, which has had lasting changes that can be seen today. Research Papers on Events Throughout History That Have Changed Us - History EssayAppeasement Policy Towards the Outbreak of World War 2Quebec and CanadaAssess the importance of Nationalism 1815-1850 EuropePETSTEL analysis of India19 Century Society: A Deeply Divided EraBringing Democracy to AfricaThe Effects of Illegal ImmigrationCapital PunishmentBook Review on The Autobiography of Malcolm XNever Been Kicked Out of a Place This Nice

The Musketeers of Pig Alley (1912) Essay Example

The Musketeers of Pig Alley (1912) Essay Example The Musketeers of Pig Alley (1912) Paper The Musketeers of Pig Alley (1912) Paper Essay Topic: Film The Godfather The gangster genre of film has been on of the few genres which has evolved over time whilst still remaining close to the basic formula of each film. One of the firsts to mark the start of the gangster/crime genre was D. W. Griffiths The Musketeers of Pig Alley (1912). The earlier films were set in the silent era if film. Meaning the narrative would often be crude and lack depth, due to the lack of any true dialogue. It wasnt until the 1927 film that the first modern gangster film was created, in the form of Josef von Sternbergs melodrama Underworld. It held many of the standard conventions and filmed from the gangsters point of view, a first for the genre. When the 1930s and the emergence of sound being used in the film dawned. So did the use of real-life crime bosses being used in the narrative for the crime/gangster drama. Many films were made about Al Capone. The films also because more appealing to the audience, as the added excitement of screeching tyres and gun shots. As the 30s continued, a wave of gangster films was released, each using the same narrative formula each time. Usually involving a gangster or bootlegger cast in an ant-hero role, however, towards the end of the film, he would meet his demise. One of the main formulas on the gangster genre was its mise en scene. The lighting was always dark. The costumes and props were also set to a specific formula, gangsters wore nice suits (usually black) and carried Tommy Guns. Police officers wore their uniforms and carried batons and private detectives always wore a brown trenchcoat and hat. In the early 1930s, the Hays Production Code brought the curtain down on the days of glorifying the main role of gangsters as hero. The code brought us new gangster films, portraying the police or private detectives on the right side of the law as the Good Guys. Most of the films carried a moral of Crime doesnt pay. This quietened the uproar from the audience as the narrative gave the audience a hero that they could truly get behind. Gangster films kept to the same kind of formula which were tried and tested, until 1972. Im gonna make him an offer he cant refuse. Francis Ford Coppolas The Godfather (1972) reinvented the genre. Based on the book, written by Mario Puzo, of the same name, the film was about the Corleone family. A Sicilian family who settled into New York, whos crime syndicate made them as powerful as the Government and Big Business. One thing thats strikes with The Godfather is the non-diegetic soundtrack. It has one of the most recognisable theme tunes in a film. However, every piece of music is parallel. This may add to the soundtrack in one way, yet the lack of contrapuntal may be a detriment in another. This could be due to Francis Ford Coppola wanting to play it safe, and to not tamper with the atmosphere the music creates. The Godfather also had many selling points to the audience. The most obvious being its cast, featuring Marlon Brando, Al Pacino, James Caan and Diane Keaton. However, one can look towards the book aswell to draw in an audience. The narrative structure remained focused on a single story throughout the course of the film. This is rare for a film with such a long approximate running time (Nearly 3 hours). This have been detrimental to the appeal of the film, as people may find it hard to sit through a single story for 3 hours The language in the film is also very important to the film. One thing the audience might notice is the lack of the words Mafia and Cosa Nostra. These being replaced with a euphemism of The Family (Or La Famiglia). This is quite the Juxta position, as such euphemisms are used; yet there are brutal murders which take place throughout the course of the film. There is also the use of both Italian and English. This could be interpreted as Coppola and Puzo trying to make them film as authentic as possible. People who are of different ethnicity still speak their mother tongue, even though they have immigrated to another country. The costume used in the film continues on with the gangster formula, with the Corleone males in expensive suits, the women in expensive clothing too. This is a shift from the moral of Crime doesnt pay which was placed on the genre some 40 years earlier. The opening shot of the film is a close up a face of a man in the Dons dark hone office; this opens up with intrigue, as the audience doesnt know who this man is. Most of the camera angles used in the film are used to make Don Vito Corleone look as powerful as possible, usually a high angle mid shot, to make him superior. There are also scenes where he has a light shining from above him, to make him look God like, despite his actions being more of reminiscent the devil. The Godfather laid the template for future films of the genre, while still following. It continues the representation of Italian-Americans being very family-orientated, complimented with a fiery temper. This is a double-edged stereotype, as it is positive that Italians are very close knit families, yet negative because of the short fuse. Say ello to mah lil friend Scarface (1983) was loosely based on Al Capone, however, the lead role was that of Cuban immigrant Tony Montana (Played by Godfather star Al Pacino). Scarface has a different selling point to The Godfather, which is that it is loosely based on Al Capone. However, the use of Al Pacino, who was in The Godfather can also be its selling point. One major difference between Scarface and The Godfather is its non-diegetic soundtrack. There is one scene in the film which is reminiscent of a Rocky movie. There was a montage where Montana and his associates were committing many illegal activities, however, the music used was contrapuntal, and it had a very positive sound to it. The language used was modern, with lots of expletives, showing that the gangsters are now starting to lose their class. Gangsters used to be like upper class businessmen, however, now the audience were starting to see gangsters as lower class people, who just happen to have money. The costume was a slight variation on the classic gangster attire. They were still wearing suits, however, the style is modern. One also notices the style of suit change as the film progresses, especially on Tony Montana. When he first enters Floridas crime world, he was wearing a cheap, pea-green polyester suit. However, towards the end of the film, his style becomes more and more expensive. Compare this to The Godfather, almost everyone is in a black suit, this could be due to Coppola wanting the audience to view the Corleone family as the Bad Guys and Brian LaPalma wanting the audience to root for Tony Montana. One of the first props the audience will take notice of is the Chainsaw which is used to kill Tonys friend Angel. This showed that the genre was getting more brutal and there was blood in abundance. This again can be referred back to The Godfather, as Tony cared for his friends and family, which is a positive social trait, however, this is sandwiched between the brutality and criminal activities. Scarface borrowed a lot of its Mise en Scene from The Godfather, despite being made some eleven years later. The audience was still seeing big guns, luxury cars, suits and money. The camera angles were made to look Tony Montana look very powerful, with lots of close ups and high angle mid shows and back lighting. The film also kept with a single narrative structure. Look, can everyone stop getting shot? Lock, Stock and Two Smoking Barrels (1998) did something most films have tried, but havent really succeeded in. Making working class people look like gangsters. Gangsters were becoming working class heroes. The narrative has multiple stories, the first being the card game which has put the four central characters into  £500,000 worth of debt, and the second being the shifting of marijuana between two different gangs who have never even met before. The camera angles used were very different; there werent as many close-ups as there wasnt really one single central character. That being said, the first shot is an extreme close up of Eddy and other unnamed men (who later turn out to be policemen). One camera shot that is used to good effect is the slow motion shot. It makes an action-packed shot seem more realistic, as it is thought that when something like getting shot at happens, everything seems to happen in slow motion. The diegetic sound in these scenes are also muffled. There was also a lack of any direct brutality. The Godfather and Scarface show killings in great detail, however, when someone got shot in Lock, Stock, we dont actually see it happening. The musical score was also very different from the norm when it comes to the Gangster genre. The use of bands such as Ocean Colour Scene made the soundtrack more appealing to the audience, as opposed to constant parallel soundtrack. The costume made reference to the films pred ecessors; however, it was given a more casual look. Suits were not always the clothing of choice. Many characters opting for jeans and a shirt. However, the use of leather jackets and trench coats by almost all characters made it a new norm in the genre. The film had a selling point of Sting and Vinnie Jones starring in the film. Mustard? I dont care if hes Mohammed Im-Hard Bruce Lee Snatch (2000) continued where Lock, Stock and Two Smoking Barrels left off. Using many of the same values used, the multi tier narrative and the semi-open endings. Both Lock Stock and Snatch had relatively open endings, with Tom straddling the bridge at the end of Lock, Stock and with someone coming over from America to buy the diamond in Snatch. The genre of the gangster has evolved greatly since its primitive early beginnings and has been somewhat cyclical. In the beginning, the gangsters were glorified, then vilified, now we seem to be living in an era where gangsters are glorified once again. We have also seen a shift from an Italian-American dominated genre to a more global genre, with some of the more successful films taking place in London. The films have also become shorter, with The Godfather and Scarface being longer films with a single narrative structure with a definite ending. To shorter, multiple narrative films where things are constantly changing.

Rational Choice Theory Essay Example | Topics and Well Written Essays - 3000 words

Rational Choice Theory - Essay Example The natural reaction of many economists to criticisms about assumptions is to quote a famous paper by Friedman (1953, pp. 14-15): If a theory can be stated to make assumptions, and in so far as their â€Å"realism† can be evaluated independently of the validity of predictions, the relation between the significance of a theory and the â€Å"realism† of its assumptions is almost the opposite of that suggested by the view under criticism. Truly important and significant hypotheses will be found to have wildly inaccurate descriptive representations of reality, and, in general, the more significant the theory, the more unrealistic the assumptions (in this sense). The reason is simple. A hypothesis is important if it â€Å"explains† much by little, that is, if it abstracts the common and crucial elements from the mass of complex and detailed circumstances surrounding the phenomena to be explained and permits valid predictions on the basis of them alone. To be important , therefore, a hypothesis must be descriptively false in its assumptions; it takes account of, and accounts for, none of the many other attendant circumstances, since its very success shows them to be irrelevant for the phenomena to be explained. To put this point less paradoxically, the relevant question to ask about the â€Å"assumptions† of a theory is not whether they are descriptively â€Å"realistic,† for they never are, but whether they are sufficiently good approximations for the purpose in hand. And this question can be answered only be seeing whether the theory works, which means whether it yields sufficiently accurate predictions. The two supposedly independent tests thus reduce to one test. Friedman therefore maintains that the only valid criticisms of a theory are empirical criticisms. Samuelson (1963) responds to this idea with the following example: ... what I and other readers believe is his [Friedman’s] new twist – which from now on I sha ll call the â€Å"F-twist† ... is the following: A theory is vindicable if (some of) its consequences are empirically valid to a useful degree of approximation; the (empirical) unrealism of the theory â€Å"itself,† or of its â€Å"assumptions,† is quite irrelevant to its validity and worth. ... ... the nonpositivistic Milton Friedman has a strong effective demand which a valid F-twist brand of positivism could supply. The motivation for the F-twist, critics say, is to help the case for (1) the perfectly competitive laissez faire model of economics, which has been under continuous attack from outside the profession for a century and from within since the monopolistic competition revolution of thirty years past; and (2), but of lesser moment, the â€Å"maximization of profit† hypothesis, that mixture of truism, truth, and untruth. If Dr. Friedman tells us this was not so; if his psychoanalyst assures us his testimony in this case is not vitiated by subcons cious motivations; even if Maxwell’s Demon and a Jury in Heaven concur – still it would seem a fair use of the F-Twist itself to say: â€Å"Our theory about the origin and purpose of the F-twist may be ‘unrealistic’ (a euphemism for ‘empirically dead wrong’), but what of that. The consequence of our theory agrees with the fact that Chicagoans use the

How radio has influenced our lives Essay Example | Topics and Well Written Essays - 250 words

How radio has influenced our lives - Essay Example This information plays an important role in the decisions that people make regarding different aspects of their lives. Such decisions include decisions on travel plans through the traffic updates that the radio is able to give, decisions on entertainment choices through the various options that can be given on radio and other important aspects such as healthcare and education. The public depends on the information on the radio to know the choices that they have in regards to important decisions such as healthcare plans and the best available education (Biagi 113). The radio is also an important source of information on controversial subjects. Through the educational programs that are aired on radio, the mass can get more information on the controversial subjects. The radio also has an important role to play on the buying decisions that are made by the different listeners. By giving the listeners information on different products available, the listener is able to make an informed choice or decision regarding the product that is most suitable for them. The radio has therefore has a positive impact on the lives of the public because of the ability that it has to pass across information for public

Last Samurai Review Essay Example for Free

Last Samurai Review Essay  « The last samurai  » is a compelling story of warfare, duty, and honour. It opens up in 1876 San Francisco; Tom Cruise plays the role of Nathan Algren, a former Captain whose participation to the military campaigns against the native Indians has left him scared with nightmares and remorse leaving alcohol as his only remedy. After being fired from the Winchester rifle company, he is recruited by Omura (Masato Harada) adviser of a weak-willed emperor, along with his former commanding officer whom he utmostly despises, Colonel Bagley (Tony Goldwyn) to train a conscript army to suppress the Samurai rebellion, who seem to threat the â€Å"modernization† of Japan. He once again finds himself having to wipe yet other tribal rebels. Algren is then captured by the forces of the legendary Kasumoto (Ken Watanabe) when he comes to realise he seems to have a spiritual affinity to them, soon adopting the Bushido code (The way of the warrior) and ends up fighting along side with them against his former troupes. As Algren spends his time in captivity, observing the people, watching them devote themselves to what they do, he starts to stop drinking and to shape up, and starts to be in harmony with himself after long years of self-loathing and remorse. He is eventually taught how to wield a sword like a true samurai, along with the Bushido code. Algren receives Yoda-like wisdom from Katsumoto â€Å" may the strength of the samurai be with you always† As time goes by, he starts to learn the Japanese language and is no longer seen as an enemy, when Katsumoto returns Algren’s personal belongings; he says â€Å"When I took these, you were my enemy†¦Ã¢â‚¬  Algren is later faced with the difficult choice of going back to America, or staying to fight along side Katsumoto and face an almost certain death which he ends up choosing. He then along side the samurai go off to a last final battle as ‘savages with bows and arrows’ against the new western Japan with new riffl es and notably the Howitzers. This vividly recalls the guerrilla techniques of ‘Braveheart’ The Director Edward Zwick overcomes the problem of the language barrier ingeniously by having Katsumoto be a student of English preventing the movie from always being subtitled. Zick manages in an effective way in bridging the gap between today and the 1870 with great success. Edward Zwick may be one of the most underrated filmmakers within Hollywood. â€Å"The last samurai† is amazing to look at, with astonishingly beautiful landscape and scenery. The battle sequences in particular are very effective well captured, the editor (Steven Rosenblum) does not employ too many cuts making it clear and therefore much stronger. Hans Zimmer (Music composer) does an excellent job with the music enhancing the mood without it becoming too unbearable. If there was something to reproach to â€Å"the last samurai† it would be that the story is not of the most orginal, resembling strongly to Edward Zwicks fromer movie Glory, and Mel Gibson’s Braveheart, but â€Å"The last samurai’ is never the less a rousing tale that combines adventure with emotional effectiveness and differentiates itself from other movies with the astonishing good acting of both Tom Cruise and Ken Watanabe. Tom cruise has never shown such emotional depth, he is so fercociously present as a character. Every emotion, even every thought can be read across his face. He truly gives life to Algren, he truly looks genuinely stricken by his past, haunted even. Although Tom Cruise is â€Å"The Last Samurai† undeniable star and main character, Ken Watanabe’s performance is even more memorable, persuasive, and above all breathtaking. Watanabe channels Mifune so forcefully that’s its hard, even impossible seeing anyone else then him to do a better job as Katsumoto. He brings out everything we could expect from a great leader: strength, courage, patience, the ability to dominate a fight, and most importantly, honour. Watanabe’s work dominates and outstands Cruise’s. The beautiful, graceful and discreet Taka (played by Koyoki) plays the husband of one if the man Cruise kills and eventually have the love of Cruise and vice versa. The strong Ujio (Hiroyuki Sanada) is a fierce warrior who objects to Katsumoto’s will of keeping Algren alive. Simon Graham (Timothy Spall) is a British photojournalist who speaks somewhat Japanese. Finally Colonel Bagley ( Tony Goldwyn) who also fits his role like a T. â€Å"The last samurai† is a movie you can watch from two important aspects; the story, or People can choose to look at â€Å"The last Samurai† from two different aspects You can watch â€Å"the last samurai† in two different ways. Either you can choose to ignore the messages or the story’s true meaning, concentrating only on the small imperfections, or you can choose to watch the movie’s story depth, admire the gorgeous landscape and scenery, the breathtaking characters, thrilling battles, and the beautiful moral values through the sacrifice of Samurai’s for â€Å"what seems to have become a forgotten word: Honour†. â€Å"The last Samurai† reminds us all of what true honour devotion and duty truly are through a truly inspiring movie.

Woolfs Advice for the Woman Artist :: Virginia Woolf, A Room of Ones Own

Women who want to escape the label "woman writer" (as opposed to writer--the masculine norm) have had to write like one of the boys, de-sexing themselves. Super-feminine lady writers, if they stick to their nice nook, will be both praised and despised for doing what comes naturally. But the woman writer who refuses these categories blows the scheme sky-high and incurs the wrath of the gods. (Michele Roberts in The Independent, 1997) Perhaps more than any other late-twentieth century British woman writer, Jeanette Winterson has taken to heart Woolf's advice in A Room of One's Own that "a woman must have money and a room of her own if she is to write fiction" (4), but Winterson has also, as Michele Roberts points out, "incur[red] the wrath" of the cultural gods as a result. Winterson has used her literary and financial success to secure a life centered around her work and her concerns-- much to the fascination and horror of the British literary establishment and popular press. Winterson challenges the established "rules" of writing, publishing, reviewing--in sum, the cultural expectations for the woman artist in British society--constructing her life in order to argue against, as Woolf does in AROO, two cultural myths: that the artist can remain aloof from the material concerns necessary for the production of art, and that gender and its attendant social roles do not influence the production of that art. Continual ly re-inserting her body, her gender, and her capital into their portrait, Winterson wrestles with the British press and literary establishment for the right to construct her social role-- and live her life--on her own terms. In following Woolf's advice for the woman writer, then, Winterson has struck a nerve in British culture, and the public response she elicits, I will argue, illustrates the persistence of gendered and class-based expectations for a woman artist in Britain today. Instead of tolerating Winterson as another Martin Amis or, in one reviewer's comparison, excusing her behavior as comparable to "old Papa [Hemingway]'s bravado" (Faulks 9), the press presents Winterson's decidedly un-feminine and nouveaux riche behavior with a combination of fascination and ire. Indeed, she is taken to task for the very circumstances which have allowed her to produce her art. Winterson may have garnered the proverbial L500 and a room of her own, but her self-presentation and her resulting representation in the British press encourage us to revisit Woolf's advice and cultural analysis of the woman artist in a patriarchal society with a contemporary eye. Woolf's Advice for the Woman Artist :: Virginia Woolf, A Room of One's Own Women who want to escape the label "woman writer" (as opposed to writer--the masculine norm) have had to write like one of the boys, de-sexing themselves. Super-feminine lady writers, if they stick to their nice nook, will be both praised and despised for doing what comes naturally. But the woman writer who refuses these categories blows the scheme sky-high and incurs the wrath of the gods. (Michele Roberts in The Independent, 1997) Perhaps more than any other late-twentieth century British woman writer, Jeanette Winterson has taken to heart Woolf's advice in A Room of One's Own that "a woman must have money and a room of her own if she is to write fiction" (4), but Winterson has also, as Michele Roberts points out, "incur[red] the wrath" of the cultural gods as a result. Winterson has used her literary and financial success to secure a life centered around her work and her concerns-- much to the fascination and horror of the British literary establishment and popular press. Winterson challenges the established "rules" of writing, publishing, reviewing--in sum, the cultural expectations for the woman artist in British society--constructing her life in order to argue against, as Woolf does in AROO, two cultural myths: that the artist can remain aloof from the material concerns necessary for the production of art, and that gender and its attendant social roles do not influence the production of that art. Continual ly re-inserting her body, her gender, and her capital into their portrait, Winterson wrestles with the British press and literary establishment for the right to construct her social role-- and live her life--on her own terms. In following Woolf's advice for the woman writer, then, Winterson has struck a nerve in British culture, and the public response she elicits, I will argue, illustrates the persistence of gendered and class-based expectations for a woman artist in Britain today. Instead of tolerating Winterson as another Martin Amis or, in one reviewer's comparison, excusing her behavior as comparable to "old Papa [Hemingway]'s bravado" (Faulks 9), the press presents Winterson's decidedly un-feminine and nouveaux riche behavior with a combination of fascination and ire. Indeed, she is taken to task for the very circumstances which have allowed her to produce her art. Winterson may have garnered the proverbial L500 and a room of her own, but her self-presentation and her resulting representation in the British press encourage us to revisit Woolf's advice and cultural analysis of the woman artist in a patriarchal society with a contemporary eye.

APS essay

Culminating Activity, Identity and Behavior Profile In class and at home, you will have had a chance to study and evaluate different personality traits and theories of personality development. You will now Identify an aspect of your personality that you think Is Important In defining who you are as a person. You will then apply the previously studied traits and theories to yourself. As support for your analysis. You will use examples gathered from research on current events. Short Essay Topic:Based on the information you have learned about personality development, write a paragraph explaining how at least two theories helped shape your own personality. Refer to specific personality traits that you have and how they might have been formed by the elements of the various theories. Hints on Essay Structure: Follow the structure given on the Social Studies Essay Rubric and also include these additional points. In the Introductory paragraph, be sure to describe the behavior and personality trait you will analyze.You should also briefly introduce the theories that you will apply in your analysis. Your thesis statement should refer to the theories explain your behavior and personality trait. For the first Body paragraph, write about one theory and how it explains your behavior and personality trait. Be sure to fully explain how the theory applies to your trait, and then use an example from current news events to Illustrate your point. For the second body paragraph, write about another theory and the same trait. Make the same kind of explanation and analysis s you did In the first body paragraph.In the Concluding paragraph, end with a point about what your analysis of behavior and personality tells us about your Identity. Evaluation: Social Studies Essay Rubric. Please hand in rubric with paragraph. You may write in first person for this essay. Length: Approximately 2 pages, double-spaced Rubric for Identity and Behavior Profile Levels of Achievement Criteria Level 3 Le vel 1 Understanding (K) Understanding of terminology, facts and concepts related to topic Consistently monstrance a thorough understanding through correct application, definition and usage of facts, terms, etc.Demonstrates a considerable understanding, through correct application, definition and usage of facts, terms, etc. Demonstrates some understanding, through some correct application, definition and usage of facts, terms, etc. Demonstrates limited understanding, through incorrect or missing application, definition and usage of facts, terms, etc.

Consumer & Industrial Buyer Behaviour Assignment

In consumer markets, segmentation typically entails statistically categorizing a large number of customers with similar needs into the same group so that they can be reached with similar marketing and advertising channels. By doing so, the marketer can then analyze the needs of the consumers and cater the products to better fit their needs. For the consumers, the decision process for making purchases begin with need recognition — they differentiate between their actual or desire states. Needs are the basic forces that motivate the person to do something. Some needs involve a person's physical well being; others the individual's self-view and relationship with others. Needs are more basic than wants. Wants are needs that are learned during the person's life. A successful marketer will be able to create the need amongst consumers and try to satisfy it. After the consumer become aware of their needs or wants, they will store them in their memory or go around searching for information on these needs. There are two kinds of searches: internal and external. Internal search is when the consumers search within their existing knowledge base, beliefs and attitudes. External search is when they seek information from neighbors, sales peoples or consumer reports etc. The consumer can obtain information from any of several sources: personal, commercial, public and experiential. Personal sources include family and friends. The personal sources are important for the person when making a buying decision. The marketer can use commercial sources such as advertising and point-of-sale marketing to reinforce the product awareness and increase the knowledge of the brand name. After gathering information from various sources, the consumer will then start to evaluate the different alternatives, weighing the pros against the cons. They rank the brands and form purchase intention. The purchase decision will result in the consumers buying the preferred brand and two factors can affect the purchase intention: attitudes of the others and unexpected situational factors. If you wants to buy product A, but your mother feels product B is cheaper while the quality of the two products is similar, it is very likely that you will end up buying product B instead. After purchasing the product, the consumer will be satisfied if they find that the product has met or exceeded their expectations. Re-purchases will likely occur, and consumers will probably introduce the product to their relatives and friends and become loyal customers of the brand. If, on the other hand, the reverse occurs, bad word-of-mouth will result and even consumers who have never tried the product will be hesitant to buy it. Societal values in the Body Shop It is critical that all aspects of the firm's marketing mix be consistent with the value system of its target market. Different groups will have different value systems and marketers must adjust their activities to the values of their target group. Marketers must also change their marketing mix as the value systems of their target groups evolve. Fortunately, values generally change slowly. Firms will have time to allow the practices to evolve if they monitor customer values. Firms can do that by conducting their own monitoring surveys or subscribe to one of the many commercial surveys. However, caution should be used in responding to popular press declarations of major value shifts. Nowadays, most of customers increasing concern for the environment. Marketers need to respond this approach by 1) producing products whose production, use or disposal is less harmful to the environment than the traditional versions of the product, 2) developing products that have a positive impact on the environment or 3) tying the purchase of a product to an environmental organization or event. Marketers need to be cautious when making environmental claims. Those most concerned with the environment are opinion leaders who are active shoppers. These people carefully evaluate advertising claims and are skeptical about them. As concern for the environment grew throughout the 1980s and into the 1990s, many firms began to improve their products and processes relative to the environment and to advertise those improvements. In recent years, most of the companies have included ethical objectives in their mission statement. The products and services provided by these companies acquire a special meaning to their customers, which is associated with the value chain. However, failure to live up to ethical objectives may attract criticism. One company that has been very successful establishing an environmentally friendly image is â€Å"The Body Shop.† The name â€Å"The Body Shop† creates a natural and ethic subculture to the customers, which is further reinforced by the use of green to decorate their retail shops. It gives a standardized message – The Body Shop sells natural products. Store image is composed of many different factors. Store features, coupled with such consumer characteristics as shopping orientation, help to predict which shopping outlets people will prefer. Some of the important dimensions of a store's profile are location; merchandise suitability and the knowledge and congeniality of the sales staff. The Body Shop started in Brighton on the South Coast of England by Anita Roddick with only twenty-five hand-mixed products on sale in 1976. At first, The Body Shop employed mostly friends and friends of friends and everybody viewed themselves as one big family. However, the organization rapidly expanded through a system of franchises and to gain a franchise the potential franchises are all screened to ensure that they have the same ethical beliefs as the founder. The Body Shop now operates around the world with almost one thousand four hundred shops. The Body Shop maintains a number of formal policies, guidelines and manuals that underpin the ideals expressed in the Mission Statement. The Body Shop ‘s mission statement as quoted in Values Report 1997 is that the company is unique in explicitly giving attention to social problems. They focus on social responsibility and naturally based quality personal care products. Their core principles are organized into five pillars: Defend human Rights; Protect Our Planet; Promote Community Trade; Activate Self-esteem and Against Animal Testing. These are core to their campaigning and community engagement programmes and are an integral part of their business philosophy and practice. The Body Shop is committed to doing business with integrity and transparency. This means using their principles to inform customers of the way they do business and setting their business partners and themselves clear standards of practice. It also involves engaging stakeholders with their business aims and reporting on their performance within the overall context of their business strategy. They focus are on being a world-class retailer, offering customers prestige products at value prices with excellent customer services. In United Kingdom, they have driven through a major initiative called ‘Inspiring the Customer' in order to improve service. Unlike other cosmetics companies, the Body Shop does not claim that their cosmetics will eliminate wrinkles, make you look years younger or thirty pounds slimmer and change one's life. The company promotes health and well-being instead of beauty. Instead, it used stories to promote products. In 1998, they introduce Ruby dolls- love your body. She is a fat lady like a real person and she does not look like conventional models. The whole campaign aimed to give a self-esteem message to the customers. The Body Shop's philosophy of promoting health and well-being and actually serves as a promotion device. They focus on naturalness and health is a kind of niche marketing strategy, which attracts a relatively small segment of the market. This niche market generated a pre-tax profit of GBP20.4 million in 2003. The Body Shop sells skin and hair care products from Vitamin E cream to Tea Tree Oil, from Banana Shampoo to Aloe Vera Lotion. All in all, The Body Shop's product range includes over 400 products and 400 accessories. There are special product lines for men, for expectant mothers and for babies. There are sun-tanning products perfume oils and a full range of accessories, including brushes, towels, household gloves and sponges. At the time of writing, it enhanced its skin care range with the launch of kinetin. The Body Shop also undertook a stance of being against animal testing and seeking to gain attention and business from the environmentalist market by recycling bottles and keeping wastage to a minimum. However, it is worth noting that The Body Shop originally introduced recycling plastic bottles as a cost reduction exercise. Due to falling customer demand, the company discontinued their long-running refill service in January 2003. However, by investing time and resources to introduce the recycled plastic programme they believe they will have a greater positive impact on the environment globally than their refill service could possibly offer. In November 1998, the United Kingdom government banned tests on cosmetic products and ingredients. There were also finished product test bans in the Netherlands and Germany. After two years, Europe banned cosmetics animal testing. It is an environment influence the customers chose their cosmetics. They will choose the anti-animal testing cosmetics. The Body Shop was the first international cosmetics retailer to be approved in the USA for its non-animal testing policy under a common Corporate Standard of Compassion for Animals. The Body Shop asserts a philosophy based on the exchange principle: a company that owes its success to society should do something in return. Hence, the company should take responsibility for society in several respects. Of course there is no real indication that social and environmental policies negatively impact The Body Shop's profits. Rather the company cultivates an ethical profile and its customers get the idea that in buying the products, they help people in the Third World or help save the environment. The company's Fair Trade policy includes buying ingredients and accessories from Third World countries, thus attempting to improve living conditions in poor areas. In 2001/2 The Body Shop purchased over GBP5 million worth of natural ingredients and accessory items through the Community Trade programme, including nearly 60 tonnes of natural ingredients. Now there are 37 suppliers ranging from Nicaraguan sesame farmers to Indian handicraft producers from 24 countries from Australia to Zambia. The sponsoring of Greenpeace in 1985 reinforced this approach. In addition to encouraging employee involvement in the local community, the Company also facilitates employees' personal donations to their selected charities through a give-as you-earn payroll scheme. Other initiatives include Charity Works, an on-site charity shop enabling employees at the United Kingdom head office and distribution center in Littlehampton to purchase products that are substandard or shop spoiled. This initiative allows for the disposal of non-saleable stock in an environmentally responsible way, while also bringing benefits to the local community and employees of The Body Shop. The use of environmental and ethical issues are used to appeal to those who have the same concerns as well as in gaining free publicity from local and national press. Marketing uses psychographics to identify those not only with the desire for more natural and high quality products, but those with the same beliefs and attitudes towards the products they buys. The increased awareness in environmentalism and concern over the way the planet is being treated has also created a fashion of environmental awareness, taking this appeal mainstream rather than remaining as a marginal target market. The good value and the simple packaging with clear labels were also more extensive than most common brands. For many products there is a decision making process, this takes place in the black box. Black box models treat the individual and his or her physiological and psychological make-up as an impenetrable black box. They are concerned with the external environmental influences on behavior and in the context of consumer behavior. The producer is affected by the actions of its competitors and the government; distributors are affected by the sales and marketing efforts of their suppliers and by the needs of consumers and finally consumers are affected by the marketing activities of producers and retailers and by the actions of the other consumers. This may be by the category-based evaluation or piecemeal processing. Category based decision making is a method of evaluating a product. The category based process will involve the consumer will make use of the existing knowledge or memories that they already have regarding the product. They may remember that a particular brand was associated with Fair Trade, or received a good review in a magazine. Advertising may play a large part in this but as the Body Shop philosophy is against advertising. Many of the consumers will have gone into the shop aware of the philosophy, this is usually through publicity surrounding Anita Roddick or by the notices that advertising the philosophy in the window such as trade not aid and supporting environmental issues. A piecemeal process is where the consumer takes into account the different characteristics of the different products. The consumer looking for a product may therefore look to see if it is scented, tested on animals, what the strength and type is described as and possibly even the usefulness of the jar after the product is used. In attracting the consumers into the store the category process may be used and inside the piecemeal process may be seen as determining what products are purchased. Conclusion The consumer decision produces an image of an individual carefully evaluating the attributes of asset of products, brands or services and rationally selecting the one that solves a clearly recognized need for the least cost. It has a rational, functional connotation. While consumers do make many decisions in this manner, many others involve little conscious effort. Furthermore, many consumer decisions focus not on brand or with the environment in which the product is purchase or used. Purchase cosmetics requires limited decision making. It involves internal and limited external search, few alternatives, simple decision rules on a few attributes and little post purchase evaluation The marketers of the Body Shop are helping consumers recognize problems. The approach is generic problem recognition to cause problem recognition. It creates the need for affiliation and for assertion. Affiliation is the need to develop mutually helpful and satisfying relationship with others. Group membership is a critical part of most consumers' lives and many consumer decisions are based on the need to maintain satisfying relationships with others. The need for assertion reflects a consumer's need for engaging in those types of activities that will bring about an increase in self-esteem as well as esteem in the eyes of others. The Body Shop has full range body products and they are natural and protect environment and has gained a first mover advantage in this market. The Body Shop believes that disclosure is an important tool in helping stakeholders to feel engaged in its business aims and approach. As importantly, it regards the discipline of preparing accounts and reviewing its performance in an objective way as a crucial management tool for developing the company's understanding of its current approach. The company aims to provide a current insight into the business to share its philosophy and aims and helps manage expectations around its ongoing performance. It will create the customer awareness and reinforce them to choose their products. The product is seen as ethically appealing with good quality ranges that appeal to a wide target market. The slightly high price of a high mid rate product is justified by the increased value that consumer places on the goods and the way that the consumer will also feel good about themselves. Promotion is the communication of the company values in some form. All these come together to form a successful company that has since been emulated by many larger leading companies, however they lack the credibility and as such fail in total emulation.

Yamum essays

Yamum essays Lucas is a bored, gullible and foolish boy who unscrupulously allows himself to become emtowiled in events through the story. Strangely in the two major events, which dominate the story, it is Benoit, not Lucas or Alex, who is the more scheming character. The actual motives to cut the one tree left in the Cercle and to devise the Molotov cocktails that damaged the derelict building meant to house the Jews comes from Benoit! Equally noteworthy, and contrary to what readers might think of Alex being a troublemaker, Alex actually does very little scheming and stupidly follows Benoit. Benoit is the smooth-talking intelligent extremist right from the start. The very first time readers see him at the gun shop and one of the first things he does is to talk the shopkeeper into selling Lucas the gun. This shows straight away that he is a smooth-talking person. Right at the beginning Benoit tells Lucas, We want to act the way he acted, for the good of our country. (p74) Benoit puts ideas in Lucas head, as he wants Lucas to look up to him as a role model. Ill do anything I can to help you.(p74) Benoit then later ropes Lucas into the two major events. Benoit always thinks ahead. He fixes Lucas chainsaw and soon asks Lucas to cut down the tree for him in return. Benoit also thinks ahead before talking to Lucas as is apparent when Lucas says that the tree is on private property and Benoit stays clam I realised he had prepared thoroughly for this conversation. He had foreseen my objections.(p166) When Lucas tries to get out of cutting the tree, Benoit keeps on urging Lucas They fix my chainsaw for me and when they ask me for something, I tell them to get lost. (p168) Throughout the story Lucas is described and seen as a bored, gullible and foolish boy. The two major events, the cutting down of the tree and the Molotov cocktail events s ...

Least, Less, More, and Most

Least, Less, More, and Most â€Å"Least,† â€Å"Less,† â€Å"More,† and â€Å"Most† â€Å"Least,† â€Å"Less,† â€Å"More,† and â€Å"Most† By Mark Nichol The adjectives least, less, more, and most present difficulties for writers when the words are paired with other adjectives: Should hyphens be employed? And what about when little, much, and similar terms are involved? Generally, do not hyphenate such constructions. The following examples are all correct: â€Å"She bought the least expensive shampoo.† â€Å"I’ve never heard a less interesting story.† â€Å"That wasn’t the most regrettable part.† â€Å"We have a more likely explanation.† But use these words cautiously in such sentences. For example, â€Å"He made several more successful efforts† is ambiguous: Does it mean that the person added a few successful efforts to his record of previous successful ones, or that the person’s efforts were more successful than previous ones? Some writers choose to hyphenate â€Å"more successful† when appropriate in such a context, but such a strategy leads to inconsistency when the hyphen is omitted in a similar but unambiguous statement. â€Å"He made several additional successful efforts† or â€Å"He made several efforts that were more successful,† respectively, clarifies the writer’s intent without making exceptions. Very is another problematic term. Most writers likely consider it obvious that no hyphen belongs in â€Å"John held up a very full bucket,† but very stands alone even when it modifies a hyphenated phrasal adjective, as in â€Å"They chose three very well-liked students.† But compare these conventions with the custom for such words as little, much, seldom, and often. These words, all of which except often can be adjectives or adverbs, serve the latter function when they precede an adjective and a noun and in this case, they require a hyphen. (That’s counterintuitive, because adjectives are often hyphenated to a following word, while adverbs rarely are.) Here are some examples: â€Å"Mary spoke about a little-understood aspect of the animal’s behavior.† â€Å"He explained a much-misunderstood phenomenon.† â€Å"The seldom-seen plant is found in only one place.† â€Å"The project was plagued by interventions with often-inconclusive results.† (As with phrasal adjectives, these word pairs are not hyphenated after the noun. For example, â€Å"Mary spoke about an aspect of the animal’s behavior that is little understood.†) Note this exception: â€Å"The somewhat subjective report omitted some important details.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Possessive of Proper Names Ending in S41 Words That Are Better Than GoodWhat Is a Doctor?

'Motivation may be internal but it also has external social factors.' Essay

'Motivation may be internal but it also has external social factors.' Discuss this in light of the relevant theory on motivation - Essay Example Because change is important and must be dealt with in a persons life, it is important to take a look at theories of motivation. We also know that motivation may be internal but it also has external social factors. Motivation can be defined in many ways but it is basically why people do what they do. We talk about how people are motivated by food and shelter needs or because they want a good job or because they want to change their circumstances. Many people will note that self-esteem is built into the existence of motivation because you must have it in order to engage in many situations. As an example, when you achieve something you want to do it makes you feel good. At the beginning of this situation if you have a strong self-esteem, you may be motivated to do a task to get what you want. You might decide to go back to school in order to gain a degree that will move you forward in your profession. Self-esteem is important in this situation because it creates the catalyst that you will use to get to your goal. On the other side, once you have achieved your goal and received your degree, your self-esteem is at play because in feeling good, you are able to share your good fortune with others. H ence, self-esteem is very important to developing a solid place in life. No one has been able to define what motivates people though many have researched the issue. Researchers have found that there are many different ideas, thoughts or processes that motivate people and generally no two are alike. For this paper, we shall examine several theories and then examine how the theories work in social situations. There are a variety of theories that tell us why and how an individual is motivated to change. A basic theory of motivation was Abraham Maslows Hierarchy of Needs. According to Maslow (as quoted in NetMBA, 2007) an individual has certain basic needs that must be fulfilled before they can begin to work on higher level

Mind Map and a Critical Review Essay Example | Topics and Well Written Essays - 1000 words

Mind Map and a Critical Review - Essay Example They argued that the management of the disease requires a combined effort of several groups of individuals involved in the health sector such as the nurses, dieticians, podiatrist and those dealing with retinal screening services and the patients are also not left behind in the bid to take charge of the disease. Funding towards the control of diabetes in New Zealand is mainly done by an organization known as CarePlus which offers finances to key organizations that are charged with the responsibility of taking care of people who suffer from terminal illnesses as well as chronic conditions (GUTHRIE, D. 2002, 67). The study demonstrated that preliminary consultations with the nurses consisted of physical examination of the patients, proper distribution of health records of to other health professionals, referrals, timely completion of checklists before the patients had opportunity to meet with other healthcare service providers. Thus the nurses played a very vital role in taking care as well as managing the patients owing to the fact that they are the ones who are deeply concerned with the consultation aspect of the patients. The main challenge that faced the nurses is that they felt overburdened by the amount of responsibilities that were geared towards them and too many expectations from the patients as well as other medical practitioners. The authors finally concluded that the role of the nurses reliable but was however misguided by the duration of time that was needed to have them complete all their tasks within the stipulated time. The article confirms the works of previous writers on th e role of nurses in the management of diabetes patients but disagrees on the need to have them do most of the tasks that may seen overwhelming to them (RICE, R. 2006, 09-45). The author aimed at detailing the role of nurses in the management of people who are suffering from type 2 diabetes mellitus. She argued that the nurses are in a better